A VISIT TO 7BONE IS TYPICALLY A EDGY EXPERIENCE WITH ORIGINAL FEATURES AND FINISHES OF THE BUILDING EXPOSED ALONGSIDE AND HEAVILY DISTRESSED FINISHES, WESTON SUPER MARE NEEDED TO TRANSLATE THAT VIBE TO A VAST DOUBLE HEIGHT NEW BUILD ON A LEISURE COMPLEX.

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As a predominantly young brand, we wanted to create a lively, fun & engaging atmosphere. The buzzing open kitchen; positioned to be visible from all angles, helps to build a sense of trust and quality between the brand and customer that sets them above the fast food competition. The double height ceiling lent itself to a feature neon installation to add vibrancy and contrast against the dark seating and ceiling finishes inspired by the dive bars of the mid west. We also drew inspiration from the town's famous lido and seaside location, adding a few subtle references throughout.... as subtle as putting it in sequenced neon can be anyway!